This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborati

Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the busines

A Triple Helix of university-industry-government interactions is the key to innovation in increasingly knowledge-based societies. As the creation, dissemination

Competitive strategies and higher education-industry collaboration policies are playing a vital role in fostering the reputation and international rankings of h

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this