For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, pr

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular

This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives.

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care ma