Marketing for the Developing Company (RLE Marketing)

Marketing for the Developing Company (RLE Marketing)
Author :
Publisher : Routledge
Total Pages : 229
Release :
ISBN-10 : 9781317646068
ISBN-13 : 1317646061
Rating : 4/5 (061 Downloads)

Book Synopsis Marketing for the Developing Company (RLE Marketing) by : John Winkler

Download or read book Marketing for the Developing Company (RLE Marketing) written by John Winkler and published by Routledge. This book was released on 2014-10-17 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.


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