This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design an

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthe

Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication. Advertising concepts an

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you k

This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design an