This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapter

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspecti

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the

The third, thoroughly revised and enhanced edition of this bestselling book analyses and discusses the most up-to-date research on the psychology of quality of