Branding

Branding
Author :
Publisher : Springer
Total Pages : 230
Release :
ISBN-10 : 9781349126286
ISBN-13 : 1349126284
Rating : 4/5 (284 Downloads)

Book Synopsis Branding by : John M. Murphy

Download or read book Branding written by John M. Murphy and published by Springer. This book was released on 2016-07-27 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.


Branding Related Books

Branding
Language: en
Pages: 230
Authors: John M. Murphy
Categories: Business & Economics
Type: BOOK - Published: 2016-07-27 - Publisher: Springer

GET EBOOK

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both t
Retail Marketing and Branding
Language: en
Pages: 269
Authors: Jesko Perrey
Categories: Business & Economics
Type: BOOK - Published: 2013-01-02 - Publisher: John Wiley & Sons

GET EBOOK

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin
Brand is a Four Letter Word
Language: en
Pages: 285
Authors: Austin McGhie
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Advantage Media Group

GET EBOOK

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marke
Brand Aid
Language: en
Pages: 332
Authors: Brad VanAuken
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Amacom Books

GET EBOOK

"Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides soluti
Brand Intimacy
Language: en
Pages: 357
Authors: Mario Natarelli
Categories: Business & Economics
Type: BOOK - Published: 2017-10-23 - Publisher: Hatherleigh Press

GET EBOOK

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connection