Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changin

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. T

In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research an

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to

The Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pion