Managing the Design Process—Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods in the

This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-

From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.

Features include: jargon-free language with well-tried, real-world examples; useful tips for managers at the end of each chapter; a comprehensive bibliography a

Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its impo