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Managing Customer Value
Language: en
Pages: 414
Authors: Dilip Soman
Categories: Customer loyalty
Type: BOOK - Published: 2010 - Publisher: World Scientific

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This book is written for students - as well as employees of organizations - who have some previous exposure to principles of marketing. Its main objectives are
Managing Customer Value: One Step At A Time (Second Edition)
Language: en
Pages: 414
Authors: Dilip Soman
Categories: Business & Economics
Type: BOOK - Published: 2022-05-10 - Publisher: World Scientific

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How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide
Managing Customer Value
Language: en
Pages: 453
Authors: Bradley Gale
Categories: Business & Economics
Type: BOOK - Published: 2009-11-24 - Publisher: Simon and Schuster

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Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standar
Superior Customer Value
Language: en
Pages: 218
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2018-12-07 - Publisher: Routledge

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Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b
Internet-Based Customer Value Management
Language: en
Pages: 0
Authors: Tymoteusz Doligalski
Categories: Business & Economics
Type: BOOK - Published: 2016-09-10 - Publisher: Springer

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Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased t