Download or read book Machers and Rockers written by Rich Cohen and published by W. W. Norton. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cohen tells the engrossing story of how Leonard Chess made rock and roll into a multibillion-dollar business--aggressively acquiring artists, hard-selling distributors, and riding the crest of a wave that would crash over a whole generation.