Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury

The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transf

"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mer