The Good Corporate Citizen

The Good Corporate Citizen
Author :
Publisher : John Wiley & Sons
Total Pages : 218
Release :
ISBN-10 : 9780471656845
ISBN-13 : 0471656844
Rating : 4/5 (844 Downloads)

Book Synopsis The Good Corporate Citizen by : Doris Rubenstein

Download or read book The Good Corporate Citizen written by Doris Rubenstein and published by John Wiley & Sons. This book was released on 2004-05-10 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment. This handbook draws from the author?s experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-step primer on creating a comprehensive corporate citizenship program, The Good Corporate Citizen lays out how companies can maximize this exciting new trend. Doris Rubenstein (Minneapolis, MN) has worked for over 25 years with some of America?s most respected nonprofit organizations.


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