THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation

Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Busin

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine a

Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you’re not i

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a