Download or read book Lifestyle and Event Marketing written by Alfred L. Schreiber and published by McGraw-Hill Companies. This book was released on 1994 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows marketers everywhere how to put the powerful principles of lifestyle marketing to work making money for their organizations. Explains the best ways to connect with customers' attitudes, beliefs, and aspirations through effective, sensitive campaigns to fight world hunger, save the rain forests, and sponsor arts and music festivals.