This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complet

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an