Landscape and Branding

Landscape and Branding
Author :
Publisher : Routledge
Total Pages : 233
Release :
ISBN-10 : 9781317550556
ISBN-13 : 1317550552
Rating : 4/5 (552 Downloads)

Book Synopsis Landscape and Branding by : Nicole Porter

Download or read book Landscape and Branding written by Nicole Porter and published by Routledge. This book was released on 2015-10-05 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.


Landscape and Branding Related Books

Landscape and Branding
Language: en
Pages: 233
Authors: Nicole Porter
Categories: Architecture
Type: BOOK - Published: 2015-10-05 - Publisher: Routledge

GET EBOOK

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - inc
Landscape and Branding
Language: en
Pages: 255
Authors: Nicole Porter
Categories: Architecture
Type: BOOK - Published: 2015-10-05 - Publisher: Routledge

GET EBOOK

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - inc
The Digital Marketing Landscape
Language: en
Pages: 120
Authors: Jessica Rogers
Categories: Business & Economics
Type: BOOK - Published: 2021-02-18 - Publisher: Business Expert Press

GET EBOOK

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purpose
Sprint
Language: en
Pages: 288
Authors: Jake Knapp
Categories: Business & Economics
Type: BOOK - Published: 2016-03-08 - Publisher: Simon and Schuster

GET EBOOK

From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance,
Theory in Landscape Architecture
Language: en
Pages: 284
Authors: Simon R. Swaffield
Categories: Architecture
Type: BOOK - Published: 2002-11-22 - Publisher: University of Pennsylvania Press

GET EBOOK

Basic theoretical texts for landscape architects.