Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading book on the subject. The idea for this new book was prompted b

Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading book on the subject. The idea for this new book was prompted b

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management

With a free CD ROM containing key account selection software and planning tools. Any organization's key accounts are its lifeblood. This highly practical book p

Now more than ever, companies are faced with a critical and challenging truth. Today’s customer is demanding more attention, superior service, and the experti