Juicing the Orange

Juicing the Orange
Author :
Publisher : Harvard Business Press
Total Pages : 256
Release :
ISBN-10 : 1591399270
ISBN-13 : 9781591399278
Rating : 4/5 (278 Downloads)

Book Synopsis Juicing the Orange by : Pat Fallon

Download or read book Juicing the Orange written by Pat Fallon and published by Harvard Business Press. This book was released on 2006 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.


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