Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into pr

B>KEY BENEFIT: " Practical, user-friendly, and timely, this "how-to" text/workbook offers clear, step-by-step instructions for developing a strong, effective re

Makes correlations between success and geography, explaining how such rising centers of innovation as San Francisco and Austin are likely to offer influential o

#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s mos