Words That Work

Words That Work
Author :
Publisher : Hachette Books
Total Pages : 414
Release :
ISBN-10 : 9781401385743
ISBN-13 : 1401385745
Rating : 4/5 (745 Downloads)

Book Synopsis Words That Work by : Dr. Frank Luntz

Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.


Words That Work Related Books

Words That Work
Language: en
Pages: 414
Authors: Dr. Frank Luntz
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007-01-02 - Publisher: Hachette Books

GET EBOOK

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this coun
It's Not about the Coffee
Language: en
Pages: 214
Authors: Howard Behar
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Penguin

GET EBOOK

A Starbucks executive reveals how to draw on the successful coffee-house chain's examples in order to promote business success, sharing inside stories about key
It's Our World, Too!
Language: en
Pages: 178
Authors: Phillip Hoose
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2002-09-25 - Publisher: Macmillan

GET EBOOK

A collection of essays about children who have made notable achievements, arranged in the categories "Taking a Stand," "Reaching Out to Others," "Healing the Ea
White Fragility
Language: en
Pages: 194
Authors: Dr. Robin DiAngelo
Categories: Social Science
Type: BOOK - Published: 2018-06-26 - Publisher: Beacon Press

GET EBOOK

The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these
When It's Never about You
Language: en
Pages: 206
Authors: Ilene S. Cohen Ph D
Categories: Assertiveness (Psychology)
Type: BOOK - Published: 2017 - Publisher: Harte Publishing

GET EBOOK

Everyone loves a people-pleaser. They're always willing to help, to stay late, to fill in, to "go along." But if you're one of them, you often end up feeling vi