Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created throu

A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, incl

Unique graphic introductions to big ideas and thinkers, written by experts in the field.

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers w