This comprehensive survey of semiotics examines its development from pre-Socratic philosophy to Peirce’s Sign Theory and beyond. In Introducing Semiotics, ren

This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introducti

Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created throu