Presenting a first-class and much needed introduction to the theory and applications of metaphor in text analysis, Introducing Metaphor affords students a clear

The literary imagination may take flight on the wings of metaphor, but hard-headed scientists are just as likely as doe-eyed poets to reach for a metaphor when

Metaphor is a central concept in literary studies, but it is also prevalent in everyday language and speech. Recent literary theories such as postmodernism and

Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using

Metaphor from the Ground Up introduces Conceptual Filtering Theory, a theory of mental processing that describes figurative language communication in terms of c