Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their p

An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides

From the US Department of Commerce, the definitive guide on exporting—including sources of free or low-cost counseling and US government support. For more tha

In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutt

For the first time, the Atlas comes with the new World Bank e-Atlas of Global Development. Map and graph 179 indicators from the World Bank's development databa