International Marketing
| Author | : Roger Bennett |
| Publisher | : |
| Total Pages | : 400 |
| Release | : 1998 |
| ISBN-10 | : PSU:000046233950 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis International Marketing by : Roger Bennett
Download or read book International Marketing written by Roger Bennett and published by . This book was released on 1998 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Topics include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
