The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff

Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some famil

A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strateg

"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so