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Integrating Social Media into Business Practice, Applications, Management, and Models
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"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wid
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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies
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Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine