"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful real

A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging compa

This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufactu

This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together n