Abstract: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this

Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin

"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also exp

"This book explores the social impact and influence of social media on online businesses"--