Innovation Step-By-Step presents a simple system with big results. Through seven easy steps (and accompanying activities), you will learn how to pick the most e

Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of th

William DugganÕs 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscienc

Discover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout pr

The corporate innovation guru shares a ten-step program for keeping your company competitive in today’s fast-changing marketplace. Let’s face it, whether yo