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Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of org
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Innovation analytics is an emerging paradigm that integrates information/knowledge, analytics, digital twins and artificial intelligence to support and manage t
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Data Analytics in Marketing, Entrepreneurship, and Innovation
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Product Design and Innovation
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As product designer or product marketing manager, decisions related to the conceptualization and design of new products and modifications of existing ones are c