Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, o

This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people�

The development and application of implicit attitude measures has been one of the most thriving research areas in psychology over the last few decades. This fie

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume pro

Increasingly used by behavioural and social scientists, implicit measures afford investigating core psychological constructs in ways that bypass people′s will