Download or read book The Idea Agent written by Jonas Michanek and published by Routledge. This book was released on 2013-07-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.