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Thaeler describes how to identify trends and find local angles that will capture both journalist attention and deliver online visibility through public relation
Brand Journalism
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Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, pract
Killer Web Content
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Type: BOOK - Published: 2011-07-01 - Publisher: A&C Black

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On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies
How to Sell a Crapload of Books:
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Written a Book? Good for you. Published It? Awesome. Want People to Buy It? Get a Platform. In How to Sell a Crapload of Books, Tim Vandehey, New York Times bes
Working Backwards
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Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives—with lessons