Walmart

Walmart
Author :
Publisher : Kogan Page Publishers
Total Pages : 240
Release :
ISBN-10 : 9780749462741
ISBN-13 : 0749462744
Rating : 4/5 (744 Downloads)

Book Synopsis Walmart by : Bryan Roberts

Download or read book Walmart written by Bryan Roberts and published by Kogan Page Publishers. This book was released on 2012-04-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more. In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future.


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