Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market,

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding p

Provides entrepreneurs, small business owners, corporate marketing managers, and consultants with tools and information on proven techniques such as using e-mai

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the