Shows how to manage survey data and become better users of statistical and qualitative survey information. This book explains the basic vocabulary of data manag

Conducting Online Surveys This book is a complete guide to conducting survey research using digital modalities. Many topics discussed, such as developing online

The wording of survey questions can have a dramatic effect on responses, often as much as a 30 per cent swing. Skewed responses are not limited to the wording o

This book focuses on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey i