Download or read book How Small and Medium-sized Enterprises (SMEs) can be competitive written by M. Sebnem Ensari and published by LIT Verlag Münster. This book was released on 2018-02-21 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The environmental analysis is an important instrument for the SMEs, and it can contribute to their success through the globalization process. This book mainly focuses on the environmental analysis of the SMEs by analyzing three layers of environment under eight sub-categories: macro; potential competitors; substitutes; customers; competitors; suppliers; assets; and competencies. This book explains the relationship of the SMEs with their environments under this perspective, and gives sectoral examples for clarification. Each part is written by different academicians to reflect different points of view. (Series: International Economics, Vol. 5) [Subject: International Economics, Business Studies]