How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they ha

In Staying Happy, Healthy and Hot, author and Rock and Roll Hall of Fame radio personality Dick Summer introduces us to his brand new Louie Louie Generation. Lo

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta

"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the