The internet and other new technologies have changed the tourism industry in an unprecedented way, and keeping pace has become challenging. Online information i

This handbook is the fourth in a series of joint publications by the European Travel Commission (ETC) and the World Tourism Organization (UNWTO) in the area of

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media