Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Author :
Publisher : IGI Global
Total Pages : 668
Release :
ISBN-10 : 9781466658813
ISBN-13 : 1466658819
Rating : 4/5 (819 Downloads)

Book Synopsis Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.


Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices Related Books

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Language: en
Pages: 668
Authors: Kaufmann, Hans-Ruediger
Categories: Business & Economics
Type: BOOK - Published: 2014-03-31 - Publisher: IGI Global

GET EBOOK

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligatio
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Language: en
Pages: 594
Authors: Gbadamosi, Ayantunji
Categories: Business & Economics
Type: BOOK - Published: 2016-05-31 - Publisher: IGI Global

GET EBOOK

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by of
Handbook of Research on the Impact of Fandom in Society and Consumerism
Language: en
Pages: 605
Authors: Wang, Cheng Lu
Categories: Business & Economics
Type: BOOK - Published: 2019-10-25 - Publisher: IGI Global

GET EBOOK

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and e
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Language: en
Pages: 532
Authors: Dadwal, Sumesh Singh
Categories: Business & Economics
Type: BOOK - Published: 2019-11-15 - Publisher: IGI Global

GET EBOOK

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this
Routledge Handbook on Consumption
Language: en
Pages: 508
Authors: Margit Keller
Categories: Social Science
Type: BOOK - Published: 2017-02-10 - Publisher: Taylor & Francis

GET EBOOK

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a