Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Author :
Publisher : IGI Global
Total Pages : 594
Release :
ISBN-10 : 9781522502838
ISBN-13 : 1522502831
Rating : 4/5 (831 Downloads)

Book Synopsis Handbook of Research on Consumerism and Buying Behavior in Developing Nations by : Gbadamosi, Ayantunji

Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.


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