Written by leading social psychologists from around the world, this timely and innovative book brings together different perspectives on the way people influenc

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group’s viewpoi

The contributors to this volume examine social processes in terms of minority influence.

`This Volume is everything one would want from a one-volume handbook′ - Choice Magazine In response to market demand, The SAGE Handbook of Social Psychology:

The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and B