Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. Internati

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strateg

The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansio

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international co