In one of the most complete handbooks to mass communication ever, cyber-culture expert Gareth Branwyn guides the wired and soon-to-be wired through the use of p

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical

This new book offers an insightful guide into the complex tapestry of global entertainment media markets. It features analyses and case studies from leading int