Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a f

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to dev

by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and re

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol