Download or read book Tourism and Generation Y written by Pierre Benckendorff and published by CABI. This book was released on 2010 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.