Download or read book The Business of Creativity written by Brian Moeran and published by Routledge. This book was released on 2016-06-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, by a leading scholar and writer on creative industries, reformulates our understanding of the practice of creativity in business, describing the collaboration of people, institutions, and technologies involved in creative work and the production of value.