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Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 2001-06-25 - Publisher: SAGE
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to
Language: en
Pages: 126
Pages: 126
Type: BOOK - Published: 2001-03-08 - Publisher: SAGE
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and p
Language: en
Pages: 238
Pages: 238
Type: BOOK - Published: 2000-04-26 - Publisher: SAGE
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 1998 - Publisher: SAGE
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni
Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2000-05-22 - Publisher: McGraw Hill Professional
The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your busine