This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are pract

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are pract

This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discuss

Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.

Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriati