"This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historicall

Reception studies have made film audiences increasingly visible, while surveys track trends and policymakers gather information about audience preferences and d

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This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social exp

In Instructional Cinema and African Audiences in Colonial Kenya, 1926–1963, the author argues against the colonial logic instigating that films made for Afric